Val Cole is a recently retired Apple executive, now working as a sales and marketing consultant with clients such as Airbnb, Spotify, and Disney. While at Apple, Cole created the iTunes GiftCard program and developed it into a $5B/year business. Prior to joining Apple, he held leadership positions in marketing and sales at Hewlett-Packard and several Silicon Valley start-ups. He is currently the co-chair of the Trust for Public Land’s California Advisory Board and has been a lead fundraiser for equity projects. Cole served on the board of the Land Trust of Santa Cruz County for nine years, most recently as Vice Chair. He has also been on several other nonprofit boards including Friends of Santa Cruz State Parks and the DigitalNEST.
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