America’s public lands and waters are vast and wild places of wonder.
Their astonishing beauty offers all Americans the chance to enjoy scenic trails leading up to snow-capped mountain tops, rushing rivers that carve through lush forests, and steep canyons towering above arid deserts.
The campaign will bring the extraordinary beauty and unmatched experiences that these lands provide to Americans with awareness and education to inspire them to take part and share in these experiences.
As the first national campaign of the Foundation for America’s Public Lands, the official foundation for the Bureau of Land Management, we are looking for national and regional partners that will help Americans find public lands in their own backyard, encouraging them to visit and enjoy the various activities public lands afford. It will serve as an educational resource on how to be a responsible user of public lands and further building that connection and making public lands, in the eyes of Americans, a valuable resource that must be protected.
Go Your Way aims to show Americans the value of public lands through the many ways they can be used for recreational purposes. The 245 million acres of public lands provide a range of activities—from camping and hunting to quiet contemplation and mountain biking—that all Americans can enjoy.
Active spenders and voters that need some inspiration to seek out public lands but are likely to fall in love with these lands upon visiting and return again and again.
A wider audience that may not yet understand the value of public lands but is ready to seek out new adventures and activities.
As the official charitable partner of the Bureau of Land Management, the Foundation for America’s Public Lands connects Americans to our public lands and waters and sustains these special places for present and future generations. The Foundation’s emerging work will connect people to public lands and waters and improve access, awareness, and stewardship of these places for present and future generations.
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Adventure begins on the road less traveled. It’s only when you step off the beaten path that you begin to discover new ideas, new forms of life, and new horizons. Go Your Way taps into this sense of adventure, encouraging Americans to answer the call and begin their own journey through sprawling terrains with nearly limitless opportunities to explore.
Go Your Way also taps into the American spirit of independence and uniqueness of each individual. Public lands are not dedicated to one single activity; they offer each of us the chance to explore and enjoy the land in the most active or passive ways we wish. How you enjoy the land is entirely up to you. But whether you climb it, photograph it, walk it, or simply observe it, you’re free to Go Your Way.
Campaign partners have the chance to be the first brand on consumer’s minds as they prepare to visit public lands, associating your products and services to the spirit of adventure that visitors to America’s public lands experience.
Further, we believe that when most Americans start their outdoor adventures on public lands, they’ll be eager to plan the next visit. The inherent brand association with visiting public lands through sponsoring the Go Your Way campaign can fuel customers to restock with your company for years to come as they continue to explore, try new outdoor hobbies, and enjoy the beauty of these sites.